What is website hosting and why is it important?

website hosting company

When it comes to dealing with website hosting, navigating your way through the labyrinth of technical jargon can be difficult, especially if you are the one who has to explain to colleagues what it is and why they are paying for it.

Essentially, website hosting is where your company’s internet files are stored on an internet server. A website cannot exist without being hosted somewhere. When people type in your website address or click through to your website from a search engine, the web page is directed towards that server to access the files and display the website.

At Cannyhosting we often explain hosting, and the different hosting options available, as an analogy relating to home-ownership – the server is the website’s home and the website address is the postal address for the property.

When it comes to website hosting the choice of options and add-ons is almost limitless. The type of hosting that is right for you depends on your budget and the requirements of the website, such as how complex it is and the levels of traffic it receives.

Shared hosting

This is an ‘entry-level’ hosting option and is where a website is situated on a server alongside hundreds of others. As the name suggests, this type of hosting shares the server resources with the other websites on that server.

Relating this to our property analogy shared hosting can be viewed as a house share property. Should one of the tenants start using more than their fair share of resources in the food cupboard, then this will have a direct impact on the resources available to other tenants in the property.

The main benefit of using shared hosting is the lower cost, but the drawback is your website may be affected by the performance of the other websites on the server.

Virtual private server hosting

Virtual private server, or VPS, hosting is a step up from shared hosting. It is similar to shared hosting in that your website shares a server with a multitude of other websites, but the main difference between the two is that you have your own allocation of server resources and disk space so you are less likely to be directly affected by other websites on that server.

A VPS can be viewed as living in an apartment within a tower block. You live in your own self-contained apartment so have greater control over how you live.

Virtual private servers offer a greater degree of control when it comes to customisation for your requirements, but this comes at an increased cost. This type of hosting option would be suitable for websites with moderately high levels of traffic or for those which take online transactions where reliability is a serious consideration.

Dedicated hosting

Dedicated hosting is the top tier of website hosting, allowing you to rent a server from a hosting company or house a personal server on business premises.

A dedicated hosting option could be viewed as a privately-owned detached house or mansion. The cost implication of owning one of these can be expensive as you hold responsibility for the maintenance of the server. Just like if the guttering fell off your property in high winds, you will need to cover the cost of repairs.

However, one of the benefits of dedicated hosting is that the business holds full control of server performance and security. If your business has a website that receives high traffic, takes online transactions or holds sensitive data, dedicated hosting is worth consideration.

While each hosting option has its pros and cons, you will need to bear in mind maintenance and upkeep of the website.

As part of our website hosting packages, we regularly upgrade our client’s website software and plugins, carrying out daily backups and security updates to ensure all websites are secure and up-to-date. If you want to know more, just give us a call.

Cannyhosting’s Digital Bootcamp series

What does this mean for my brand? The world of digital marketing evolves extraordinarily quickly, making it very difficult for busy marketers and business owners to keep pace. Help is at hand in the form of Cannyhosting monthly Digital Bootcamp blog, where our digital consultants answer our clients’ queries in a simple and straightforward manner. If you’ve got a digital marketing question for us, e-mail it to contact@cannyhosting.com

When do most people decide to purchase a Domain Name?

Domain-Name-Purchase

It’s hard to find an accurate answer as to when business owners need a domain name, if they need it quickly or if they want to reserve the domain name for a project that might take shape in future. All have different reasons to buy but more often than not when someone comes up with a blue print for his business and want to secure a name to prevent it being used by someone else, business folks decide to purchase the domain name. How much it matters when businesses buy the domain names, let’s find out.

Deciding Factors

Domain name is identification for a business in the online world. Key parameters which helps a domain name succeed includes a short and crispy one that could be easily remembered, right keywords, without hyphens and targeting local search to let visitors know the geographical location of the business. Incorporating a country code extension such as .AU for instance will let your customers know where you are located and what to be expected.

In case the chosen name already exists and cannot be registered then you will have to twist accordingly and experiment with other options, and if not then businesses can start all over again with a new concept. Individuals as soon as they hit upon a business idea go ahead for registration on the online platform at the earliest.

Satisfaction Levels

User experience is very important and the service which businesses provide isn’t the best one yet until their clients give positive testimonials. They should find it easy to control all aspects of their accounts on the website and hence companies are always in continuous service to provide the best for their customers.

Although by and large people are generally satisfied there may be a fraction of business owners who may not be completely satisfied with their domain name. They would like to change their domain names once given an opportunity. There may be a wide range of factors but often it stems from the fact that small-time business owners didn’t take informed decisions when they purchased the domain names and when the name itself hampers business change is necessitated.

Jenna Taylor, founder of a Melbourne-based publicity firm for fashion and apparel industry says, “Australia is probably home to over 2 million small businesses with many budding entrepreneurs striving to turn an idea into a multi-dollar business. Domain name acquires prominence in the scheme of things. It is important for businesses to have smart growth and find adaptability in business and in the journey when business owners lose sight of the bigger picture and miss incredible opportunities they perhaps go back to the drawing board for rearranging their business. Changing domain name for a fresh start is definitely one of those.”

Domain Name Influences

Domain names are akin to business cards in the online world. Choosing the right name will give immense paybacks. Proper care must be taken when going for domain names in the budding stage of any business since once it is registered it would stay as your identity for a long period. Registering in a hurry will push Australian customers who cannot register for .AU without an ABN to select a lesser known TLD. The net result is that they miss a great opportunity to build a solid online presence. With dwindled opportunities for localized reach the confidence in their brand will not be established quickly.

Few Takeaways

Continuous research, development and innovations are a must to succeed in the online world. Domain name must be registered after a thorough survey has been conducted. Businesses should be fully aware of those particular keywords that people will look out for in their industry. They need to garner as much information as possible about their target audience through several brainstorming sessions and one-on-one meetings with potential vendors, customers, and so on before arriving at a final decision. In this way all angles can be considered before the final take-off.

Keep in mind that your customer will come in first contact with your domain name and you need to register this in their minds. This shouldn’t be taken lightly. Careful study and proper decision-making will give rich dividends just like everything else which relates to business.